The Advertising Committee of the NMRA regulates advertisements - printed and electronic material - related to medicines, devices and borderline products to ensure such advertisements are ethical, accurate and appropriate.
Working definition & general rulesAdvertisement includes any representation by any means whatsoever, for the purpose of promoting directly or indirectly the manufacture, sale or disposal of any medicine medical device or borderline product.
- Any person who wishes to advertise or promote a medicine, medical device and borderline product should get prior written approval of the Authority to do so.
- Medicines, medical devices and borderline products should not be advertised or promoted to the general public for the treatment, prevention or cure of any of the prescribed diseases, disorders or abnormal physical states.
- Provide standards and general requirements that must be adhered to when producing commercials, infomercials and public service announcements, which are relevant to medicines, medical devices and borderline products.
- Scrutinize each advertisement and ensure it complies with the advertisement guidelines that are published in the NMRA website before granting approval or rejecting an application.
- Provide assistance to applicants regarding general interpretation of advertising guidelines related to medicines, medical devices and borderline products prior to advertise.
- Duly completed application (application.docx)
- Request letter issued by the Local agent/manufacturer of product
- Copy of the registration / market authorization certificate in Sri Lanka
- Prescribed regulatory fee
- Script or storyboards of the advertisement
- Copies of the advertisement
- If submitted as print copies - 8 copies (e.g. newspaper ads, TV/radio commercial scripts)
- For TV/radio commercials - 3 CD-ROMs
- Applicants should consider the following when designing an advertisement:
- Active Ingredient/s should be prominently mentioned. (Generic Name)
- In the event of medicines, warning about overdosage
- Any special warnings
- Price of the product
- Application for Advertising of Medicines, Medical devices and Borderline products [ 111 KB ]